It's the End of the Affair

After two years in our beloved little showroom in an alley, we're moving operations to New York so we can expand Unsung online. This is a bittersweet moment for us. We want to fulfill our vision for Unsung and take it to the next level. But we obviously love our shop, our neighborhood, the customers who come see us from near and far... and we will miss you all more than words can say.

We want to thank all of our loyal DC customers for supporting the shop and keeping us entertained along the way. Helping you accessorize and put together outfits for first dates, interviews, black tie galas, destination weddings, seeing your ex at a party... We really had a blast.

We hope you won't be a stranger now that we're online only. The pink doors may be closing and you may not see us every Saturday, but we'll still be Unsung. You can count on us to continue to bring you the best in indie fashion as well as the highest level of customer service (meaning, call us if you're not sure something will fit!). We hope to hear from you.

Now, you didn't think we'd leave without throwing a party, did you? Check out the events tab on our blog for details, and get yourselves over here and give us a kiss goodbye!
xxox,
Unsung

Grand Dames of Emerging Fashion, May You Rest in Peace

By now you must have heard about the recent closing of independent online boutiques Girlshop and Mighty Flirt. Unsung wishes to commend both for being trailblazers in the industry. For bringing emerging designers to the fashionably wretched and bored. For putting independent designers online long before departments stores jumped on the bandwagon.

Grand dames of emerging fashion, may you rest in peace.

In a creative industry like fashion, however, regeneration is key. Incredible new designers are born every day and this cycle, which has been rapidly expanding for a decade, will continue to flourish. It's like the baby boom of independent fashion.

We love this new era. We love that the young and fresh are able to mix with the classic elite. We love that the little guy/gal's chance at success is on the upswing. We love that fashion has become more attainable: that boutique labels are now in large department stores and the current high-low fad at H&M, Target and Gap.

As much as we love the current climate of fashion, to us, true novelty is still hard to find. We still want access to designers before they get into Barneys or Bloomingdales. We want the newest styles before they become the "it" thing; before corporate suits mark up the pricetags and make them inaccessible to so many of the true style-makers.

Unsung is such a shop. We are relentless in searching for the newest, freshest, most creative, innovative, stylish young designers and getting them to you before they become the next big thing. Shop at Unsung and you won't see yourself coming.